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Apple Plans Immersive Video Creator Event in Cupertino on November 11

Creators can preview live production in Apple Immersive, explore new workflows with Apple experts, and join in person or online.

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Apple promotional image of a Vision Pro wearer on a sofa surrounded by an underwater scene with sharks and a diver
Apple’s promotional visualization of immersive viewing on Vision Pro. The November event focuses on creating these kinds of experiences.Image: Apple

Apple will host an immersive media creator event (opens in a new tab) at its Cupertino Developer Center on November 11, including a preview of how to produce live events in Apple Immersive.

The event, Create immersive media experiences for spatial computing, will cover Apple’s immersive and spatial formats across entertainment, marketing, enterprise, and live experiences. Apple says it is aimed at both established immersive-video creators and people getting started.

The program includes tools and platform updates, hands-on production workflows, and opportunities to speak directly with Apple experts and engineering teams. Apple Immersive Video (opens in a new tab) combines a wide stereoscopic view with spatial audio, giving Vision Pro viewers depth and a sense of being inside the scene.

Attend in Cupertino or watch online

The in-person event runs from 9:30 a.m. to 6 p.m. Pacific on Wednesday, November 11. Applications close at 5 p.m. Pacific on November 6. Attendance is subject to Apple’s selection process.

Apple also has a separate online registration page (opens in a new tab) for creators who cannot travel to Cupertino. The online event is listed from 9:30 a.m. to 3:30 p.m. Pacific, with registration closing at 3 p.m. that day.

Registration requires an Apple Developer account, which is free to create. Apple’s event attendance policy says there is no charge to attend.

Creators can apply for the Cupertino event (opens in a new tab) now or register for the online session to follow the program remotely.

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