Robert Downey Jr. Teams Up With Snap on Specs AR Glasses
The Iron Man star will help shape new AR experiences and hardware. His first project puts the glasses to work in a series of short films.
Snap has named Robert Downey Jr. honorary Chief Customer Experience Officer for Specs (opens in a new tab), its see-through AR glasses.
According to Snap’s announcement (opens in a new tab), he’ll help develop new Lenses, the apps that run on Specs, and work with the team on hardware, original content, and in-person experiences.
I was absolutely sold on SPECS within 40 seconds
Robert Downey Jr., in Snap’s announcement
His first project is a series of short films released today. In Out With the Old, Downey Jr. clears a table full of gadgets before putting on Specs. Other episodes focus on golf, drawing, and watching a show in bed.
Specs put digital screens and tools in the room around you while you can still see through the lenses. You use your hands and voice to control them.
The campaign will reach TV viewers, too. Snap says it debuts during the Knicks–76ers game on October 20, with an episode airing during Game 1 of the World Series on October 23.
Specs are available to preorder (opens in a new tab) in the U.S., UK, and France, with U.S. pricing starting at $2,195. Snap lists shipping as starting this fall. For more on what the glasses can do, see our September launch coverage (opens in a new tab), or watch the rest of Downey Jr.’s films (opens in a new tab).
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