Gucci Brings Its Times Square Runway Show to Apple Vision Pro
GucciCore is now available in Apple Immersive Video, filmed with Blackmagic’s URSA Cine Immersive cameras for a 180-degree view of the runway.
Gucci’s GucciCore runway show is now available in Apple Immersive Video through the Gucci app (opens in a new tab) on Apple Vision Pro.
The show took over New York’s Times Square in May, with models walking between seated guests beneath the billboards. The immersive version brings that setting into the headset in 180-degree 3D with spatial audio. You can turn your head to look along the runway and toward the crowd.
Gucci says it is the first luxury brand to release a fashion-show production captured with Blackmagic’s URSA Cine Immersive cameras (opens in a new tab) for Apple Vision Pro. The cameras capture a separate view for each eye, giving the scene depth.
The video is available in the United States, United Kingdom, Canada, Australia, France, Germany, Hong Kong, Japan, and Taiwan. The app requires visionOS 26 or later.
To watch, download or update the free Gucci app for Vision Pro (opens in a new tab) and open GucciCore.
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