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Explore the iPhone 18 Pro launch at Apple Fifth Avenue in 360°

Immerse yourself in launch day at Apple Fifth Avenue with Spatial Insider’s 360° video, available in full 8K on Apple Vision Pro with M5.

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The illuminated Apple logo on the Fifth Avenue glass cube above the crowd at the iPhone 18 Pro launch
Outside Apple Fifth Avenue during the iPhone 18 Pro launch.Image: Spatial Insider / Justin Ryan

The crowd outside Apple’s glass cube stretches across the plaza. In our latest video, you can look around the scene yourself as people gather for the iPhone 18 Pro launch at Apple Fifth Avenue.

I attended with creator access on September 18 and brought an Insta360 X5 to capture short moments outside and inside the store. The result is a little over two minutes of launch day in 8K 360°.

The 360° format lets you choose where to look while the video plays. You can follow the action in front of the camera, then turn the view to take in more of the surroundings. On a computer, use the player’s directional control to look around.

I recommend watching on Apple Vision Pro, where you can turn your head to look around the launch. Open the video in the YouTube app for visionOS (opens in a new tab). With the M5 model, you can watch in full 8K.

Find the video on Spatial Insider 360 (opens in a new tab), our sister channel for places and experiences filmed in 360°.

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